London-based fund The Craftory, which invests exclusively in purpose-led consumer brands, has now joined the ranks of 3,200 businesses globally to be awarded B Corp certification.

The Craftory is a $375MM global investment fund providing permanent, early-stage, and growth capital to consumer brands offering products that positively impact the categories they serve, our society, and the planet—their golden rule to making investments: no cause, no capital.

Elio Leoni Sceti, co-founder of The Craftory, said to Fast Growth Brands, “For us, becoming a B Corp was a no brainer. Just as brands that have a reason to exist beyond simply making money have always been our focus, purpose has been in our DNA since day one. The tide of history has turned—for today’s consumers, it’s about honesty, provenance, quality and sustainable use of our planet’s resources. This is everything that B Corp stands for and we’re proud to demonstrate that we hold ourselves to the same standards as our investments. This is the result of a lot of hard work from our team and something we view as a remarkable achievement for a company that’s less than two years into its journey.”

Laura Tran, crafter and coordinator of the Craftory’s B Corp accreditation, said to Fast Growth Brands, “For me, investing in businesses fueled by a mission will always be the most important reason to be part of The Craftory. While leading the process of becoming a B Corp, I’ve been immensely proud to see purpose and mission in every aspect of our company, as well as our collective commitment to constant self-improvement.”

Chris Turner, Executive Director of B Lab UK, said to Fast Growth Brands, “We are delighted to welcome The Craftory into the B Corp community as an investor dedicated to offering capital to businesses driven by strong values. It’s clear that this is a business committed to being a force for good. We know that The Craftory joining our community will inspire other investors and will help to spread the idea that we can redefine success in business to be as much about people and planet as it is about profit.”